PayPal: Independents On 5th

Working with Goodby Silverstein, Standard Transmission, and director Bas Berkout, we captured video and stills of an empty NYC storefront transformed into Independents on 5th: Shoppable Holiday Windows, an award-winning campaign edited by Gattie and Lopez. PayPal featured five small businesses (Hazel Village, Askinosie Chocolate, Block Shop, Bee Raw, and Misha and Puff) in a primetime holiday retail experience, showcasing their products through immersive window displays.

Role: Executive Producer / Picture Farm