PayPal: Independents On 5th

In collaboration with Goodby Silverstein, Standard Transmission, and director Bas Berkout, we produced photography and film documenting Independents on 5th: Shoppable Holiday Windows, an award-winning PayPal campaign edited by Gattie and Lopez. Transforming an empty NYC storefront into an immersive holiday retail experience, the campaign featured five independent businesses (Hazel Village, Askinosie Chocolate, Block Shop, Bee Raw, and Misha and Puff) through interactive window displays showcasing their products.

Role: Executive Producer / Picture Farm